http://www.rodrigoromariz.com Rodrigo Romariz [ Portfolio ] Thu, 15 Sep 2011 03:14:20 +0000 http://www.rodrigoromariz.com en http://www.rodrigoromariz.com/Perello-Building-Co http://www.rodrigoromariz.com/following/rodrigoromariz.com/Perello-Building-Co Thu, 15 Sep 2011 03:14:20 +0000 Rodrigo Romariz [ Portfolio ] 2005918 <img src="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-01-780_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-01-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-02-780_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-02-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-03-780_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-03-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-04-780_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/2005918/perello-building-web-04-780_o.jpg" align="left" /> Print campaign. <img src="http://payload.cargocollective.com/1/4/138519/2005918/ad-spread-01-780-r2_780.jpg" border="0" width="780" height="969" width_o="780" height_o="969" src_o="http://payload.cargocollective.com/1/4/138519/2005918/ad-spread-01-780-r2_o.jpg" align="left" /> http://www.rodrigoromariz.com/Starz-Cross-Channel http://www.rodrigoromariz.com/following/rodrigoromariz.com/Starz-Cross-Channel Wed, 31 Aug 2011 01:46:31 +0000 Rodrigo Romariz [ Portfolio ] 1933574 Starz Cross Channel Commercial Last year, we had a fun experience with Starz. We had to create a different visual for their Cross Channel Commercials. Inspired by their own brand, we came up with this lively transition that zooms in and out of the images revealing the star instead of pixels. It's time to look closer! <img src="http://payload.cargocollective.com/1/4/138519/1933574/starz-01_780.jpg" border="0" width="780" height="421" width_o="780" height_o="421" src_o="http://payload.cargocollective.com/1/4/138519/1933574/starz-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933574/starz-02_780.jpg" border="0" width="780" height="567" width_o="780" height_o="567" src_o="http://payload.cargocollective.com/1/4/138519/1933574/starz-02_o.jpg" align="left" /> The final result can be seen here and truth be told, the people at Lair had to do miracles to finish it in one weekend. http://www.rodrigoromariz.com/AARP-Media-Sales-Website http://www.rodrigoromariz.com/following/rodrigoromariz.com/AARP-Media-Sales-Website Wed, 31 Aug 2011 00:34:32 +0000 Rodrigo Romariz [ Portfolio ] 1933251 AARP Media Sales Website Another piece of the campaign was the redesign of AARP Media Sales' website. It had to reflect the new brand positioning and here are some of the images we used to approve the concept and start coding. The final result is right here. <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-01-780px_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-01-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-02-780px_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-02-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-03-780px_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-03-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-03a-780px_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-03a-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-04-780px_780.jpg" border="0" width="780" height="780" width_o="780" height_o="780" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-04-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-05-780px_780.jpg" border="0" width="780" height="1529" width_o="780" height_o="1529" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-05-780px_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1933251/site-06-780px_780.jpg" border="0" width="780" height="1529" width_o="780" height_o="1529" src_o="http://payload.cargocollective.com/1/4/138519/1933251/site-06-780px_o.jpg" align="left" /> http://www.rodrigoromariz.com/Catch-NYC-Website http://www.rodrigoromariz.com/following/rodrigoromariz.com/Catch-NYC-Website Tue, 30 Aug 2011 05:15:54 +0000 Rodrigo Romariz [ Portfolio ] 1923593 Catch New York Website Catch is an advertising agency [ period ]. One of the many in NY and with the capabilities of any big agency. What makes them different? Catch positions itself as the simple, humble guy with a hint of caregiver. Trust me, being their client or not, they'll do anything in their reach to please you. That's Catch. Simple, straight forward and professional. Here, go ahead and try it yourself. <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-01_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-02_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-03_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-04_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-04_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-05_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-05_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-06_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-06_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-07_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-07_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-08_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-08_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-09_780.jpg" border="0" width="780" height="491" width_o="780" height_o="491" src_o="http://payload.cargocollective.com/1/4/138519/1923593/catch-website-09_o.jpg" align="left" /> http://www.rodrigoromariz.com/AARP-Media-Sales-Campaign http://www.rodrigoromariz.com/following/rodrigoromariz.com/AARP-Media-Sales-Campaign Sun, 28 Aug 2011 00:11:28 +0000 Rodrigo Romariz [ Portfolio ] 1912204 AARP Media Sales Campaign <img src="http://payload.cargocollective.com/1/4/138519/1912204/empty-nest-72dpi-780_780.jpg" border="0" width="780" height="1084" width_o="780" height_o="1084" src_o="http://payload.cargocollective.com/1/4/138519/1912204/empty-nest-72dpi-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/golfers-72dpi-780_780.jpg" border="0" width="780" height="1083" width_o="780" height_o="1083" src_o="http://payload.cargocollective.com/1/4/138519/1912204/golfers-72dpi-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/depression-72dpi-780_780.jpg" border="0" width="780" height="1084" width_o="780" height_o="1084" src_o="http://payload.cargocollective.com/1/4/138519/1912204/depression-72dpi-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/getting-older-72dpi-780_780.jpg" border="0" width="780" height="1084" width_o="780" height_o="1084" src_o="http://payload.cargocollective.com/1/4/138519/1912204/getting-older-72dpi-780_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/midlife-crisis-72dpi-780_780.jpg" border="0" width="780" height="1084" width_o="780" height_o="1084" src_o="http://payload.cargocollective.com/1/4/138519/1912204/midlife-crisis-72dpi-780_o.jpg" align="left" /> We shot the campaign in Boston with Richard Schultz. He and his crew did a great job. Here are some behind the scenes pictures. The location is amazing as well. <img src="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-01_780.jpg" border="0" width="780" height="447" width_o="780" height_o="447" src_o="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-02-r2_780.jpg" border="0" width="780" height="450" width_o="780" height_o="450" src_o="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-02-r2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-03_780.jpg" border="0" width="780" height="747" width_o="780" height_o="747" src_o="http://payload.cargocollective.com/1/4/138519/1912204/behind-scenes-03_o.jpg" align="left" /> http://www.rodrigoromariz.com/Randall-s-Island-Campaign http://www.rodrigoromariz.com/following/rodrigoromariz.com/Randall-s-Island-Campaign Fri, 26 Aug 2011 05:14:13 +0000 Rodrigo Romariz [ Portfolio ] 1913606 Randall's Island is New York's backyard. We approached this task with these amazing Vincent LaForet's shots showcasing the renovated facilities. With those images, the job was almost done ;) We just needed to create the emotional connection with the user. With that in mind, we played with the "before and after" strategy and came up with the following lines. If you have time, check their website. <img src="http://payload.cargocollective.com/1/4/138519/1913606/randalls-01_780.jpg" border="0" width="780" height="588" width_o="780" height_o="588" src_o="http://payload.cargocollective.com/1/4/138519/1913606/randalls-01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1913606/randalls-02_780.jpg" border="0" width="780" height="588" width_o="780" height_o="588" src_o="http://payload.cargocollective.com/1/4/138519/1913606/randalls-02_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1913606/randalls-03_780.jpg" border="0" width="780" height="588" width_o="780" height_o="588" src_o="http://payload.cargocollective.com/1/4/138519/1913606/randalls-03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1913606/randalls-04_780.jpg" border="0" width="780" height="588" width_o="780" height_o="588" src_o="http://payload.cargocollective.com/1/4/138519/1913606/randalls-04_o.jpg" align="left" /> http://www.rodrigoromariz.com/NBA-Packaging-Concepts http://www.rodrigoromariz.com/following/rodrigoromariz.com/NBA-Packaging-Concepts Fri, 26 Aug 2011 04:01:13 +0000 Rodrigo Romariz [ Portfolio ] 1913462 NBA Packaging Concepts NBA approached Catch with an interesting project. They were developing a new line of snickers and needed a few directions/concepts for the boxes. Based on their briefing, we decided to attack it from 3 different perspectives. For the first concept we used the elements of the game, the second, the ball itself, and for the third, the players. This was one of those quick projects that usually show up but was definitely fun to be part of. <img src="http://payload.cargocollective.com/1/4/138519/1913462/03_780.jpg" border="0" width="780" height="554" width_o="780" height_o="554" src_o="http://payload.cargocollective.com/1/4/138519/1913462/03_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1913462/01_780.jpg" border="0" width="780" height="554" width_o="780" height_o="554" src_o="http://payload.cargocollective.com/1/4/138519/1913462/01_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1913462/02_780.jpg" border="0" width="780" height="554" width_o="780" height_o="554" src_o="http://payload.cargocollective.com/1/4/138519/1913462/02_o.jpg" align="left" /> Well, of course none of the concepts were approved ;) The final result is right here :) <img src="http://payload.cargocollective.com/1/4/138519/1913462/05_780.jpg" border="0" width="780" height="624" width_o="780" height_o="624" src_o="http://payload.cargocollective.com/1/4/138519/1913462/05_o.jpg" align="left" /> http://www.rodrigoromariz.com/Logos http://www.rodrigoromariz.com/following/rodrigoromariz.com/Logos Fri, 26 Aug 2011 01:14:06 +0000 Rodrigo Romariz [ Portfolio ] 1912921 <img src="http://payload.cargocollective.com/1/4/138519/1912921/cirq-01-r2_780.jpg" border="0" width="780" height="674" width_o="780" height_o="674" src_o="http://payload.cargocollective.com/1/4/138519/1912921/cirq-01-r2_o.jpg" align="left" /> <img src="http://payload.cargocollective.com/1/4/138519/1912921/cirq-02_780.jpg" border="0" width="780" height="237" width_o="780" height_o="237" src_o="http://payload.cargocollective.com/1/4/138519/1912921/cirq-02_o.jpg" align="left" /> Lexington Gym <img src="http://payload.cargocollective.com/1/4/138519/1912921/lex-ave-01-r3_780.jpg" border="0" width="780" height="671" width_o="780" height_o="671" src_o="http://payload.cargocollective.com/1/4/138519/1912921/lex-ave-01-r3_o.jpg" align="left" /> Emigrant Capital <img src="http://payload.cargocollective.com/1/4/138519/1912921/emigrant-capital-01-r2_780.jpg" border="0" width="780" height="420" width_o="780" height_o="420" src_o="http://payload.cargocollective.com/1/4/138519/1912921/emigrant-capital-01-r2_o.jpg" align="left" />